You Won’t Find these Rare Photos In Your Typical History Books!
From Wine to Coke Era in France
In a quintessential bistro in 1950 Paris, a group of Frenchmen leans over a bottle of Coca-Cola with expressions that say, “Qu’est-ce que c’est?”—”What on Earth is this?” This drink made its unofficial French debut in 1919 and even earned a spot at Café de l’Europe, but it was mostly met with Gallic skepticism.
After WWII, Coca-Cola, emboldened by American soldiers’ heroism, launched its first official French marketing campaign, hoping to add a dash of “Oh là là” to the “Ah.” So, there they are—the men, the bottle, the mystique—each trying to make sense of the other in a cross-Atlantic cultural tête-à-tête.
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